How Fashion and Apparel Brands Can Leverage ONDC
A practical guide for brands ready to go beyond Myntra and Flipkart India’s fashion industry is sitting on a goldmine — and ONDC might just be the key to unlocking it. Here’s the picture in numbers: India’s apparel market is valued at $115.7 billion in 2024 and is projected to hit $171.6 billion by 2034 The online fashion retail market alone is projected to reach $43 billion by 2025 Fashion contributes approximately 25% of all e-commerce GMV in India Tier 2 and Tier 3 cities now account for over 50% of total fashion e-commerce sales — a massive, underserved market India’s apparel sector is growing at a 10–12% CAGR from 2024 to 2030 , making it one of the fastest-growing large-scale markets in the world Yet here’s the problem: most fashion brands selling online are still playing by someone else’s rules. Myntra takes a big cut. Amazon’s algorithm is a black box. Flipkart Fashion charges commissions that can eat 25–30% o...